It is no surprise to see that Cazoo are keen to keep their sponsorship deal with Aston Villa alive despite cutting ties with Everton.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the online car retailer’s latest moves in football.
The London-based firm became both Villa and Everton’s primary front-of-shirt sponsor in the summer of 2020.
But their deal with the Toffees will come to a close by the end of the season after talks over a renewal collapsed.
In a statement to The Athletic on Friday (4 March), Cazoo confirmed that they would continue their front-of-shirt partnership with Villa.
Villa are edging towards the top half in the Premier League, while Everton are now just one point outside the drop zone.
And Plumley said that the pair’s diverging fortunes on the pitch will have played a part in Cazoo’s sponsorship strategy.
“With the finances, maybe Cazoo can only afford one deal,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“We don’t know. But if you’re looking at the direction of travel, most people would go with Villa ahead of Everton at the moment.
“There’s fan unrest and the situation with Usmanov at Everton. If you then look at Villa, there is a good feeling around the club.
“Commercial partners are aware of that. That’s just the way it is.
“It was interesting to see that they retained the Villa sponsorship and not the Everton one.
“It’s a sign that they see Villa as a safer bet at the moment. They are doing excellently on the pitch and the recent accounts are good too.”
Villa beat Southampton 4-0 last Saturday (5 March) in their biggest league win of the season.
The Toffees meanwhile recorded their biggest loss of the campaign with a 5-0 defeat to Tottenham yesterday (7 March).
By: Dr Dan Plumley
Title: ‘It’s A Sign…’ – Finance Guru wowed by Aston Villa after Everton business talks update
Sourced From: www.footballinsider247.com/aston-villa-saluted-by-dr-dan-plumley-after-everton-sponsor-talks-collapse/
Published Date: Wed, 09 Mar 2022 07:00:00 +0000